Clear Choice Usability

Simply better design

Web sites & extranets

Web sites & secure extranets are now a critical component of service delivery between organisations, customers & suppliers.

We apply user centred methods to design, develop & evaluate web sites & extranets for leading organisations.

These organisations are committed to delivering best practice customer service & maximizing efficiency.

Business benefits
We have implemented user centred design methods to design web sites & extranets that helped organisations:

  • Be recognised by customers & media as the leading online corporate banking site in its market & superior to international competitors (Australian bank)
  • Achieve the highest number of active online traders in its market (Online share trading site trading)
  • Achieve competitive advantage over other global business & legal publishers in a tight battle for customer preferences (international business & legal publisher)
  • Increase sales & reduce help calls for a 3G mobile phone web site. The site clearly demonstrated superiority over competitors (Telecommunications company)
  • Mitigate legal & reputational risk through compliance with government regulations for accessibility and equity of access to services (government department)

Experience

Our consultants have played lead roles in the design of web site & extranets for companies, such as:

Financial Services / investor relations

  • Corporate online banking (design & usability evaluation)
  • Investment bank web site for financial advisers (design & usability evaluation)
  • Online share trading service (design & usability evaluation)
  • Global legal & business research web site (design & usability evaluation)
  • Investor relations section of a global corporation (design & usability evaluation)
  • Wholesale home loan broker web site (design & usability evaluation)
  • Bank branch / ATM service locator (design & usability evaluation)

Telecommunications

  • 3G mobile web site (design & development)

Government / humanitarian

  • Australian Tax office web site (design & usability evaluation)
  • Australian Department of Immigration and Multicultural Affairs (design & usability evaluation)
  • International Federation of Red Cross and Red Crescent Societies (design & development)
  • United Nations (design & usability evaluation)
  • World Health Organisation (design & development)