Overview and benefits
Clear Choice Usability employ a wide range
of user centred design techniques to design, develop and evaluate:
- Web sites & extranets
Whether your web site is for communications or transactions with
customers, we can design the online services to:
- Staff intranets & applications
Ensure your staff have applications and online tools to help them
complete tasks quickly, whether looking up information or completing
transactions for customers.
More about intranets & applications
- Portals
Provide staff and authorized customers access to services via
portals to provide a hub for information and applications. More
about portal services
- Cross-channel services
Learn about your customer's overall experience in engaging with
your organization and design a cross-channel strategy that provides
a great customer experience across web sites, secure online services
(e.g. extranets), phone, email. Many organizations are starting
to develop integrated service strategies that deliver good customer
experiences, rather than fragmented and inconsistent experiences
that can mislead and confuse customers.
- Research & innovation
We conduct research into:
- Current standards of customer service in industries and
regions via customer experience competitive analyses.
- Emerging trends in user demographics and customer experience
design
- Workshops
We facilitate workshops for clients in:
- Business and customer experience strategy (e.g. strategic
scenario planning)
- Planning of initiatives related to online services
- Interface design
Benefits
- Helped a leading international publishing firm enhance its
competitive positioning globally and increase operational efficiencies
- Helped a share trading site grow to be the largest and most
popular in Australia
- Helped an Australian bank reduce errors in customer details.
The design also helped improve efficiency by reducing training
from 2 days to 15 minutes and reducing the time taken to change
addresses and product address relationships (often referred to
as the holy grail of online banking)
- Designed a financial services site that has been independently
rated as the best in Australia and better than many international
online services by customers
- Helped a leading investment bank re-focus its web site to foster
business & loyalty among advisers
- Helped a wholesale mortgage broker generate leads & build
a positive market perception
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See also:
Services and benefits: