Rural Fire Brigade – Australian usability evaluation
Clear Choice Usability has completed a heuristic usability evaluation based on well accepted international usability principles. The evaluation was completed pro bono as a community service to raise awareness about ways that usability and user centred design can help organisations improve customer service and help save lives.

View the full presentation of findings of the Rural Fire Brigade Website Evaluation



Luxury brand – international user research and web site usability evaluations
Clear Choice Usability has been researching luxury brand websites over the last 4 years to understand user needs / wants, as well as what makes for the best user experience.

The research included websites for Audi, Bang & Olufsen, BMW, Cartier, Chanel, Lexus, Porsche, Rolex, Tag Heuer.



User interviews and usability testing was conducted with over 40 people who have bought or who were looking to buy luxury brand products.

The research has provided insights into the psychology and behaviour of people who buy luxury products, as well as factors that make it easier for potential customers to find products and to foster their interest towards a purchase.



The research also provided insights into the social aspects of the way people use luxury brand products. Organisations can use these insights to improve customer experience design and increase sales.

The research has been presented to Bang & Olufsen at their design headquarters in Denmark, as well as to the Usability Professionals Association in Australia.

Contact dean@ccusability.com to learn more about how this research can assist organisations in the luxury sector and other industries.

Humanitarian aid – usability evaluation

Clear Choice Usability has conducted pro bono research for the United Nations to help them improve the design of the http://oneresponse.info website.



Key areas for improving the usability of the site have been communicated to the team managing to the development of the to ensure it assists aid agencies in the co-ordination of humanitarian aid.

Oliver Wiedlich (from www.idealinterfaces.com.au) completed a usability review of the mobile interface and James Hunter reviewed the technical performance of the site.

Contact dean@ccusability.com for more information.