Clear Choice Usability

Simply better design

Banking & finance

Dean leads our banking & finance practice & has worked on projects in the online banking & finance industry for over 8 years. He has worked on the design & evaluation of large, complex projects such as:

  • Corporate online banking service
  • Large retail share trading service
  • User needs analysis for a large UK based retail bank
  • Home loan application site for wholesale mortgage brokers
  • Investment bank web site - financial adviser section
  • Branch locator service
  • Change of customer details (customers & staff application)
  • Investor relations & corporate section of a large retail site

Business outcomes

  • The corporate banking site has been independently rated as the best inAustralia and better than many international online services by customers
  • Helped a share trading site grow to be the largest and most popular in Australia
  • Helped an Australian bank reduce errors in customer details. The design also helped improve efficiency by reducing training from 2 days to 15 minutes and reducing the time taken to change addresses and product address relationships (often referred to as the holy grail of online banking)
  • Helped re-focus the section of a leading investment bank web site to give financial advisers direct access to the products & services they needed, helping to foster business & loyalty among advisers
  • Helped a wholesale mortgage broker generate leads & build a positive market perception

Specializations

  • Retail banking, such as information / applications for home loans, credit cards, online banking
  • Business banking
  • Corporate banking
  • Retail & corporate share trading, including derivatives, warrants & CFDs
  • Foreign exchange / Fx
  • Adviser / intermediary content, tools & applications