Banking & finance
Dean leads our banking & finance practice & has worked on projects in the online banking & finance industry for over 8 years. He has worked on the design & evaluation of large, complex projects such as:
- Corporate online banking service
- Large retail share trading service
- User needs analysis for a large UK based retail bank
- Home loan application site for wholesale mortgage brokers
- Investment bank web site - financial adviser section
- Branch locator service
- Change of customer details (customers & staff application)
- Investor relations & corporate section of a large retail site
Business outcomes
- The corporate banking site has been independently rated as
the best inAustralia and better than many international online
services by customers
- Helped a share trading site grow to be the largest and most
popular in Australia
- Helped an Australian bank reduce errors in customer details.
The design also helped improve efficiency by reducing training
from 2 days to 15 minutes and reducing the time taken to change
addresses and product address relationships (often referred to
as the holy grail of online banking)
- Helped re-focus the section of a leading investment bank web
site to give financial advisers direct access to the products
& services they needed, helping to foster business & loyalty
among advisers
- Helped a wholesale mortgage broker generate leads & build a positive market perception
Specializations
- Retail banking, such as information / applications for home loans, credit cards, online banking
- Business banking
- Corporate banking
- Retail & corporate share trading, including derivatives, warrants & CFDs
- Foreign exchange / Fx
- Adviser / intermediary content, tools & applications
See also:
Industry specializations and experience:
Contact Clear Choice Usability to see how we can help you
Dean Wood
Ph:
+61 (0) 414 524 978
Email: dean@ccusability.com